Professional Embroidery: Stitching by Design Professional Embroidery: Stitching by Design is the title of the second book. Complete stitching blueprints at your fingertips—a perfect companion to Professional Embroidery: Business by Design, you will learn about: Needles, thread and backing; Correct hooping techniques; Placement; Process and production; Presentation and shipping; Fixing and finishing; Fabric terms and explanations; Multi-media and specialty stitching; Colors and light; Patches, pre-prints and non-wearables; The dance of the thread (how a stitch is formed); Seeking out new markets including corporate stores, schools and other markets; Adding employees and sales representatives; Maintenance and why it is important; Learn troubleshooting and how to tell if problems are machine or design related; And more!